Kendrick Lamar’s Super Bowl LIX halftime performance wasn’t just about music—it was a powerful exercise in branding, cultural storytelling, and visual identity. From...
At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is...
Innovating Content for the Nonprofit The innovation craze has taken over most industries and is showing no signs of going away. Innovation is thriving...
BrandEQ is a creative marketing and communications agency that specializes in marketing services such as brand building, strategizing, digital marketing, search engine optimization,...
In business, we’re always striving to “beat the competition”, but what does that actually mean? How do we accomplish this? In order to succeed...
Marketing is a rather unique field, because in most cases, the success (or failure) of any given marketing campaign does not really depend...
If a picture is worth a thousand words, then a video is worth a million! Video marketing is a strategy that will enhance...
What makes luxury…luxury? Well, it certainly isn’t the expensive price tag. Defining luxury might be a rather difficult task, but we believe that the...
BrandEQ’s CEO Nadine Spencer has been honoured at the 34th Annual BBPA Harry Jerome Awards with the Business Award in recognition of her...
For many businesses, creating and implementing a cohesive branding strategy often comes as an afterthought—or not at all. Yet, research shows that companies with strong brands...
Personal branding represents an ongoing challenge. There are a number of ways in which you can build a brand that will nurture current...
U ARE THE BRAND! Shannon Smith, VP Personal Branding | BrandEQ When we meet people for the first time, we make an impression in three...
Every good business knows attention to detail is what keeps you ahead of the playing field. We think to provide coffee for our...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary...