BrandEQ is a creative marketing and communications agency that specializes in marketing services such as brand building, strategizing, digital marketing, search engine optimization, digital ads, video production and others. By utilizing these marketing services, Brand EQ is able to build brand awareness, facilitate engagement between...
In business, we’re always striving to “beat the competition”, but what does that actually mean? How do we accomplish this? In order to succeed and race ahead of your peers, it is important to understand the fundamentals of leadership and make sure that you are looking...
Marketing is a rather unique field, because in most cases, the success (or failure) of any given marketing campaign does not really depend on the work of a single individual, but rather on the coordination of many people across different fields such as market research,...
If a picture is worth a thousand words, then a video is worth a million! Video marketing is a strategy that will enhance your brand awareness by utilizing the power of motion, sight, and sound simultaneously. For the past few years, digital marketing was the fastest-growing...
What makes luxury…luxury? Well, it certainly isn’t the expensive price tag. Defining luxury might be a rather difficult task, but we believe that the most essential component of a luxury item or experience is the deliberate attention to detail. Imagine that you just bought two shirts. One...
BrandEQ’s CEO Nadine Spencer has been honoured at the 34th Annual BBPA Harry Jerome Awards with the Business Award in recognition of her significant accomplishments in marketing and media. Nadine has earned a reputation as an experienced professional who accelerates strategic growth and brand visibility...
For many businesses, creating and implementing a cohesive branding strategy often comes as an afterthought—or not at all. Yet, research shows that companies with strong brands generate much higher sales and profits. In other words, taking the time to define and build a brand can give you a...
Personal branding represents an ongoing challenge. There are a number of ways in which you can build a brand that will nurture current customers, while constantly reaching out to the new customers. With this thought in mind, start looking at the ways in which you...
U ARE THE BRAND! Shannon Smith, VP Personal Branding | BrandEQ When we meet people for the first time, we make an impression in three ways: Visual, Verbal and Vocal. What’s most interesting is that the visual component is the most important by far. As human beings,...
Every good business knows attention to detail is what keeps you ahead of the playing field. We think to provide coffee for our employees to keep them energized, and to invest in better paper for our business cards so the receiving individual pauses to think...