BrandEQ x The Indulgent Foodie

About This Project

When gourmet food retailer The Indulgent Foodie wanted to develop their own line of DIY baked goods, BrandEQ was at the forefront to ensure the cover looked as good as what was inside. Brought in for product development for packaging, PR, and marketing services, BrandEQ strategized the launch of this signature line, guaranteeing it to be properly represented and showcased. A fiercely delicious line, BrandEQ placed The Indulgent Foodie products in luxury retailers such as McEwans, Puseteris, Holt Renfrew, and much more, as well as secured features in notorious publications such as the LCBO’s Food & Wine Magazine, and in Oprah’s O Magazine.