BrandEQ + LaidLashes

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About This Project

LaidLashes is a start-up beauty e-commerce retailer founded in 2018, specializing in affordable yet luxurious cruelty-free faux strip-lashes. The brand, packaging, campaigns, website, promotional campaign strategy, and social media have all been executed by BrandEQ.


  • Product development
  • PR
  • Social media coordination
  • Social media strategy
  • Brand collateral
  • Lead generation
  • Website development