June 2016 - Current
When a company releases a commercial that ends up facing backlash and is identified by the public as racist, insensitive, degrading to a community, or just plain wrong, the response is always something along the lines of “oops, we made a mistake”.
BrandEQ Black is a division of BrandEQ which consults and collaborates with a diverse group of companies, organizations, and individuals to ensure those portrayed in your media are properly and accurately represented right from the outset. We save you unnecessary loss of momentum with the campaign and more crucially, catch unintended “oops” moments long before the launch.
Because in marketing, there shouldn’t be any grey area in representation. Just your definitively bold brand equity and equality.