June 2016 - Current
When a company releases a commercial that ends up facing backlash and is identified by the public as racist, insensitive, degrading to a community, or just plain wrong, the response is always something along the lines of “oops, we made a mistake.”
BrandEQ Black is a division of BrandEQ which consults and collaborates with various companies, organizations, and individuals to ensure those portrayed in media are properly represented, and offers a filter so that these “oops” are caught and the mistake doesn’t become a prominent part of your brand.
Because in marketing, there shouldn’t be any grey area in representation. Just the definitive and bold of your brand equity and brand equality.