Branding, Culture, and the Super Bowl: How Kendrick Lamar’s Halftime Performance Delivered a Masterclass in Visual Storytelling
Kendrick Lamar’s Super Bowl LIX halftime performance wasn’t just about music—it was a powerful exercise in branding, cultural storytelling, and visual identity. From the commanding use of red to the significance of his wardrobe choices, every element was meticulously designed to reinforce his artistic message...