Archive for: July, 2017

Behind the Scenes – Client Photoshoot

Who said work can’t be fun? Here’s a behind the scenes look of a few clients’ photoshoots in Scarborough! Client:   Client: Clients and I!  

A Day in the Life of a Marketing Executive

Marketing is a rather unique field, because in most cases, the success (or failure) of any given marketing campaign does not really depend on the work of a single individual, but rather on the coordination of many people across different fields such as market research, production design, sales, distribution, customer relations and of course, advertising.…

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Event Marketing: The Best Way to Help People Experience Your Brand

Event Marketing is a powerful strategy for businesses looking to engage with new and old customers alike. In case you aren’t familiar with event marketing, it is about brands partnering with events or hosting their own events in order to gain visibility, connect with people and introduce their products to a larger audience. A good…

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Beating Your Competitors: How to Always Stay on the Edge!

In business, we’re always striving to “beat the competition”, but what does that actually mean? How do we accomplish this? In order to succeed and race ahead of your peers, it is important to understand the fundamentals of leadership and make sure that you are looking ahead, behind and around you. In order to gain…

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Defining the Luxury Experience

What makes luxury…luxury? Well, it certainly isn’t the expensive price tag. Defining luxury might be a rather difficult task, but we believe that the most essential component of a luxury item or experience is the deliberate attention to detail. Imagine that you just bought two shirts. One shirt was acquired from a popular consumer store,…

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Video Marketing: Helping to Attract Millions

If a picture is worth a thousand words, then a video is worth a million! Video marketing is a strategy that will enhance your brand awareness by utilizing the power of motion, sight and sound simultaneously. For the past few years, digital marketing was the fastest growing strategy. However, now that smartphones can perform laptop/PC…

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