The Indulgent Foodie

The Indulgent Foodie is a boutique store specializing in luxury, artisan, unique gourmet food and food lifestyle items. The Indulgent Foodie wanted an integrated brand system to enable the company to consistently express its unique brand attributes accross a variety of areas, while allowing each product to develop it’s own voice and personality. Our strategy incorporaced a stystem that combines a naming and feature…

Indulgent Foodie

Brand Development | Website | Content

Overview

The Indulgent Foodie is a boutique store specializing in luxury, artisan, unique gourmet food and food lifestyle items.

Problem

The Indulgent Foodie at it’s next growth phase wanted an integrated brand system to enable the company to consistently express its unique brand attributes across areas, while allowing each brand to develop its own voice and personality.

Solution

The BrandEQ Brand Strategy incorporated a system that combines a naming and feature strategy with a more traditional corporate identity. The developed solution allows The Indulgent Foodie to feature individual products while giving enough room to create a look and voice that is appropriate for its style and audience. The Brand foundation was successfully executed across all lines to ensure the consistent and effective execution of the Indulgent Foodie brand. The Indulgent Foodie entrusted BrandEQ with the development of all project marketing; and we advise on and execute everything from corporate communications, media campaigns (including media placement), web and online communications, partnerships, product development and brand extensions. We also facilitated the development of the Indulgent Foodie’s annual Marketing Plan.

Outcome

As a result of BrandEQ’s work with The Indulgent Foodie, they have become widely recognized as a leading boutique store with a distinct and highly reputable identity. The Indulgent Foodie is a highly integrated and

Client: The Indulgent Foodie

Tags: Branding, Case Studies

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