Marketing is a rather unique field, because in most cases, the success (or failure) of any given marketing campaign does not really depend on the work of a single individual, but rather on the coordination of many people across different fields such as market research, production design, sales, distribution, customer relations and of course, advertising.
A marketing executive is tasked with the delicate duties of working very closely with various people, handling different tasks and carefully managing every aspect of the marketing process. Marketing executives are also the ones who come up with new ideas and develop new strategies to drive marketing efforts.
A good marketing executive is not just a person with excellent leadership skills, but is also someone who knows how to be a team player. Don’t get me wrong, the ability to lead and the sheer power of initiative are essential traits of a marketing executive. People in this position need to make critical decisions everyday, and their judgment could truly make or break a particular campaign. However, marketing executives should also be smart enough to recognize others’ talents and good ideas. Further, clever marketing execs will encourage their team members, employees and colleagues to come up with ideas and contribute to the shaping of the campaign itself. Some of the most overwhelmingly successful marketing executives out there recognize that their biggest asset is their people!
Being a marketing executive is a very broad job description because no two marketing execs are alike! Aside from utilizing different approaches, philosophies, and strategies, company culture and industry also play a big part in differentiating one marketing executive from the next. For instance, certain marketing execs focus solely on online and social media promotion, while others spend time on traditional mom-and-pop marketing campaigns and maximize the power of branding within specific retail locations.
Although every marketing executive job is different and no two marketing executives are the same, the goals of the job remain unchanged: be a team player and run successful campaigns!
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