Archive for: April, 2014

The New Old Content

Creating content on a daily or weekly basis is a strategic and focused task. Never let anyone tell you creating new content is easy. It takes planning, real insight to share, incorporation of audience needs and wants, and time. The reason why you probably consider yourself a content marketer is because you frequently update your…

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Creative Agency Personal Branding

Anonymous presence online doesn't cut it anymore

We can write a million blog posts on how social media has turned the world upside down and praise the theoretical use of social networking to enhance your personal brand, but as a creative agency, Brand EQ teaches successful entrepreneurs and clients’ how to implement social to enhance positive outcomes. At Brand EQ we believe…

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Daily Recap- Verizon $1M Challenge, Trendy Brands, Tweeting vs. Blogging, Life of a Test Cook, and Audience Confusion

Here is our daily recap of top news in advertising, branding, PR, and interactive marketing strategies as reported on top channels across the web. Devindra Hardawar covers Verizon’s news on the telecommunications company giving $1M to world changing startups. For startup entrepreneurs around the world, this competition has the possibility to give the right teams…

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What is your brand DNA?

A recent article on Tom Ford’s launch of an E-Commerce Platform sparked an idea about something they do-every Instagram photo they post shows a strong representation of why their brand is important. Their instagram photos show their brand DNA as being sexy and bold. The makeup of your brand does show the world who you…

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Daily Recap April 1-Twitter's Search Tool, Customer Service Social Media, #nofollow, language barriers, and Google Plus Engagement

Here is our daily recap of top news in advertising, branding, PR, and interactive marketing strategies as reported on top channels across the web. Tech columnist Alyssa Bereznak covered Twitter’s improved advanced search feature by adding in functionality to search for tweets by date range. Bereznak sums up the feature as a great way to…

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How Does Your Audience Consume Media

The new era of how we consume and interact with media has been here for several years and if you believe it has reached its peak, its not even close to breaking the glass ceiling. One may define consumption of media as reading blogs, newspaper articles-print and online- Twitter, Facebook, Instagram, Tumblr, Pinterest, LinkedIn, video…

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