Archive for: August, 2013

Are Your Customers Talking About Your Product?

Although marketing is an incredibly effective way to sell product, the most cost-effective form of advertising is word of mouth. It is organic publicity from people that potential customers know and trust, and more importantly, it’s free! Thus, in addition to developing strong brand recognition and employing an effective marketing strategy, it is also important…

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How to Stand out in a Murky Marketplace

The way business is done has changed drastically in the past ten years. Whereas old media forms such as print and TV adverts were once the cutting edge of marketing, these days you are nothing if you don’t have an online presence. Unfortunately, everyone knows this—and everyone has an online presence! The world has become…

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